Deliv Makes a Walgreens Power Play

Originally posted in PYMNTS.com on November 27, 2015

As competition in the on-demand delivery market continues to heat up, same-day delivery company Deliv is looking to stay ahead of its opponents with its Walgreens partnership, TechCrunch reported.

The crowdsourced startup entered into a new same-day prescription delivery deal for nearly 67 Walgreens locations throughout Dallas, Texas, for a $5 fee.

Deliv Founder and CEO Daphne Carmeli told TechCrunch that the Walgreens partnership, similarly to Deliv’s deals with Macy’s, Williams-Sonoma and other retailers, has the potential to grow and expand quickly.

“Our number one differentiator has to do with our business model. We’re not a consumer marketplace. You don’t download an app. Our technology integrates directly [with a] retailer’s checkout page, allowing customers to choose a same-day delivery option,” Carmeli explained.

“Why that’s important is we allow retailers to maintain and own that relationship with their customers.”

Deliv positions omnichannel, brick-and-mortar and eCommerce companies to compete against the same-day delivery options of Amazon by leveraging thousands of store locations or other local inventory facilities into delivery fulfillment centers.

The delivery startup played a significant role in Macy’s strategy to boost the growth of its service.

“When we piloted same-day delivery in eight markets initially last fall, we learned that our customers appreciate the additional option of having their purchase brought to their home or office in a matter of hours. It is an important part of our value proposition as an omnichannel retailer serving customers who shop our stores, websites and apps whenever, wherever and however they prefer,” Macy’s Chief Omnichannel Officer R.B. Harrison stated earlier this year.

“Our ability to expand same-day delivery is rooted in local merchandise inventories at Macy’s stores, as well as a newly expanded delivery footprint of our partners at Deliv.”

In August the startup announced its own expansion, by aggressively moving into nine new markets and reaching more than 100 cities.

With the expansion, Deliv will service a total of 17 markets, including Atlanta, Boston/Cambridge, Dallas/Fort Worth, Honolulu, Las Vegas, Miami/Fort Lauderdale, the New York City metro area, Orange County and Philadelphia.