The Windquest Group

Ridge Cider

Beer and Cider Trends for Summer 2018

Summer is the season for lighter beverages. Mainstream domestic lagers and their low calorie/carb variants come into their own when the weather warms, as do imported counterparts.

What new brands are brewers launching to catch the eye of the customer about to load a 12-pack of their usual selection into the shopping cart? For the beer drinker who may not want the fuller flavor of craft styles, what are the alternatives? And how strong is the challenge from cider?

Read more from BeverageDynamics, here!

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