March 2012 News

Immersive Labs Helps Drive Pepsi’s SXSW Zeitgeist

Immersive Labs Helps Drive Pepsi’s SXSW Zeitgeist

The startup – which does a face pattern detection-ad serving and analytics mash-up for digital OOH – was invited to work with PepsiCo’s Digital and Social Media business unit on a theme of the intersection of digital and analog. The discussion throughout the show was BIG DATA and how it impacts the customer experience.

ElectraTherm Green Machine Completes 1,000 Hour Demonstration on Oil Field

ElectraTherm Green Machine Completes 1,000 Hour Demonstration on Oil Field

ElectraTherm has released a comprehensive report on its demonstration project in Laurel, Mississippi to generate renewable energy from hot waste water at an oil field. In 2011, ElectraTherm’s Green Machine completed its six-month demonstration to generate additional power from the hot water that oil and gas producers consider a nuisance. This is the first small-scale application to generate fuel-free, emission free power at an oil well.

Reserve Featured on Awesome Mitten (Day 270)

Reserve Featured on Awesome Mitten (Day 270)

Reserve places emphasis on their personal relationship to communities. Local artisans and farmers play a significant role in the culinary options on the menu, as well as the philosophy behind their wine and pairings.