August 2011 News

Boxed Water Company Shows Off the Creativity of Michiganders

Boxed Water Company Shows Off the Creativity of Michiganders

Boxed Water Is Better shouts the carton, which also happens to be the self-explanatory brand name and sales pitch for a very old product being marketed in a very new way. Actually, cartons are nothing new for milk, juice and even wine. So why not water? And why not a young entrepreneur from Michigan — where we’ve got plenty of water, but not enough young people or new ideas?

A thirst for safe water

A thirst for safe water

The water treatment system being used is called Hydraid, an innovative filter with enhanced by technology provided by Amway and implemented through Safe Water Team and partners on the ground.