April 2011 News

Ads that analyze and target you personally

Ads that analyze and target you personally

Imagine an ad that stares back at you when you glance at it — analyzing your face, your age, and who you’re with. Then imagine that ad going one step further, changing its message to display something its analysis suggests will hook you. That’s what Immersive Labs, a New York City startup launching this week, is trying to do. They’ve created a prototype of a system that allows ads to analyze their viewers.

ElectraTherm Selected to Present at D.O.D. Workshop for Emerging Commercial Technologies

ElectraTherm Selected to Present at D.O.D. Workshop for Emerging Commercial Technologies

ElectraTherm, a leader in small-scale heat to power generation, will present at the Defense Venture Catalyst Initiative (DeVenCI) workshop, hosted by the Department of Defense (DoD), on April 26, 2011. ElectraTherm is one of 32 companies, out of more than 150 nominations, selected to present on innovative commercial technologies to meet DoD needs.