…Immersive Labs in New York City has created billboards and in-store displays that use facial-recognition software to determine the age and gender of the people looking at them—and can change the ad that’s displayed based on who you are.
April 2011 News
Imagine an ad that stares back at you when you glance at it — analyzing your face, your age, and who you’re with. Then imagine that ad going one step further, changing its message to display something its analysis suggests will hook you. That’s what Immersive Labs, a New York City startup launching this week, is trying to do. They’ve created a prototype of a system that allows ads to analyze their viewers.
Introduced by Principal Pat Cwayna as “an American treasure,” Powell told the charter school students how his immigrant parents insisted he work hard in school, and how they supported him through his college years and his decision to enter the U.S. Army.
ElectraTherm, a leader in small-scale heat to power generation, will present at the Defense Venture Catalyst Initiative (DeVenCI) workshop, hosted by the Department of Defense (DoD), on April 26, 2011. ElectraTherm is one of 32 companies, out of more than 150 nominations, selected to present on innovative commercial technologies to meet DoD needs.
Fresh from the high finance worlds of Chicago and New York, University of Michigan grads Tim Streit and Ryan Waddington have returned to the state to launch Huron River Ventures (HRV), a $15 million fund aimed squarely at cleantech startups.