You’ve got to have a hard sell and catchy slogan if you’re a bottled water company trying to introduce your product in New York City, which is reputed to have some of the best tap water in the world. After all, this is a place where people have tried to actually bottle the tap water. Sometimes, though, a straightforward approach is best. And so the entrepreneur Benjamin Gott named his company Boxed Water Is Better.
November 2010 News
Manufacturers, along with personal air travelers, stand to save hundreds of thousands of dollars with the success of low-cost air carriers such as AirTran Airlines at the Gerald R. Ford International Airport, according to a group of business advocates.